Acquisition
Focus on attracting new users through organic and paid channels, optimizing landing pages and acquisition funnels to improve conversion rates.
Activation
Ensure new users have a positive initial experience by streamlining onboarding processes and enhancing user engagement to convert first-time users into repeat users.
Retention
Keep existing users engaged by analyzing behaviors to reduce churn risks, and implement personalized communications, targeted offers, and loyalty programs. Use email marketing, push notifications, and in-app messaging to maintain relationships.
Revenue
Generate income from your user base by refining pricing strategies, enhancing payment processes, and leveraging upsell and cross-sell opportunities to boost average revenue per user.